Field Marketing Lead - Europe - #2195422

Mainstay Medical

Mainstay Medical is a medical device company focused on marketing an innovative implantable neurostimulation system, ReActiv8, for people with disabling chronic mechanical Low Back Pain. The company is headquartered in Dublin, Ireland, with subsidiaries operating in the United States, Australia, the United Kingdom, and Germany.

The Role

This position collaborates with European commercial teams and the Global Marketing team to execute commercial marketing strategies for a breakthrough medical therapy in Europe through the appropriate channels to maximize awareness, education, and market share. This includes customizing marketing initiatives, implementing localized campaigns and sales enablement programs. This role is critical in driving regional demand, enhancing physician engagement, and equipping the commercial teams for success.

Position Responsibilities

• Work with both marketing and sales teams to identify local priorities and implement strategies that amplify presence in key markets.
• Develop and manage local marketing initiatives, including events, conferences, and educational programs.
• Evaluate local market trends, customer behavior, and seasonality to ensure timely and strategic execution.
• Measure the effectiveness of initiatives and events. Track KPIs, identify areas for improvement, and provide detailed reports for sales and marketing teams, outlining actionable recommendations and growth opportunities.
• Work closely with the sales team to ensure they are equipped with up-to-date marketing collateral, sales enablement tools, and promotional material. Facilitate the development and distribution of resources that enhance the sales process and improve customer engagement.
• Maintain and optimize field-facing platforms to ensure sales teams have seamless access to marketing collateral. Work closely with the marketing team to ensure assets are current, accurate, and aligned with brand guidelines.
• Lead the development of targeted content and programs for different market segments and customer personas.
• Develop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategies.
• Collaborate with Global Sales Training to ensure marketing messaging and strategy are current and consistent with global marketing initiatives.
• Interface regularly with physician customer base to understand market trends and identify areas for engagement improvement.

Qualifications

• Fluent in German and English.
• Bachelor’s degree in marketing, business, or communication preferred.
• 3-5 years of professional experience.
• Polished and professional with outstanding communication, relationship-building and influencing skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical and problem-solving skills.

Mainstay Medical is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.