Sr. Manager, Digital Marketing - #2736121

Sr. Manager, Digital Marketing - Germany

Location: Based in our office in Cologne, Germany.

Ready to make your mark at the world's leading sandwich brand?

Why Join Subway?

At Subway, we're building something significant. Our mission is clear — to grow franchisee profitability, brand relevance, and long-term value — and our corporate teams sit at the heart of making that happen.

We're a business that believes in meritocracy. Results open doors here, and the people who thrive are those who bring accountability, strategic thinking, and a genuine drive to create long-term impact. You'll be empowered to think and act like an owner — because that's exactly what we need from our people.

We move with pace and purpose. We adapt quickly, focus on innovation where it counts, and aren't afraid to make bold decisions. Alongside that, integrity is non-negotiable — we hold ourselves to the highest standards in how we work, how we lead, and how we treat one another.

And while we take our work seriously, we also know that the best results come from teams who celebrate progress, support each other, and bring real energy to what they do.

We are looking for a Sr. Manager Digital Marketing to join our team.

About the role:

The Senior Digital Marketing Manager is a key leadership role within the Subway Germany Marketing team, leading the commercial marketing agenda across Media, CRM, Loyalty, Digital Commerce and Third-Party Delivery to ensure these capabilities work together as one connected growth engine. Reporting directly to the Head of Marketing Germany, the Senior Digital Marketing Manager translates the overall marketing and business strategy into programs that increase consumer engagement, restaurant visits, digital orders, transactions, frequency and sales. The role combines strategic leadership with strong commercial ownership, requiring close collaboration with Franchise Partners, EMEA teams, agencies, delivery aggregators, and external partners.

Responsibilities include but are not limited to:

Strategic Planning and Execution:

• Partner with key stakeholders to develop short- and long-term commercial and media plans with clear budget accountability and ROIs.
• Work with Agencies, Regional Offices, HQ, IPC, and delivery aggregators to develop strategies and tactics to deliver against business targets.
• Ensure internal alignment at senior level for all plans, providing clear recommendations to senior stakeholders.
• Report regularly on performance against KPIs and business targets, providing the Head of Marketing and senior stakeholders with clear insights and recommendations.
• Lead program execution (including relevant creative development) alongside the Media Manager and wider stakeholders.

Own the strategic direction of media activities:

• Lead and develop the Media Manager.
• Ensure media investment is aligned with commercial and brand priorities and delivers measurable business impact.
• Work closely with the Brand & Activations function to connect brand strategy, campaign development and media activation.
• Challenge agencies and partners to continuously improve effectiveness, efficiency and innovation, using econometric modelling as a key tool to demonstrate ROI; ensure the ARB process is adhered to for all agency engagements.
• Connect paid media with CRM, first-party data, Loyalty and digital customer journeys.
• Ensure media and CRM activity involving first-party customer data complies with applicable data privacy regulations (e.g., GDPR) and internal data governance standards.

Budgets:

• Manage the region's budget forecast and spending, giving clear recommendations on investments with clear commercial targets.
• Ensure monies are spent to maximize efficiencies and sales, in line with the FAF Governance manual.

Skills & Abilities:

• Bachelor’s degree in marketing, advertising, media or any related field preferred.
• 3 to 5 years’ experience working foodservice, retail, franchisee experience, preferably with agency or corporate brand marketing/field marketing teams in relative country. Strong digital marketing experience required, including digital media, CRM, loyalty and performance-driven marketing
• Proven experience developing commercial and media strategies and programs, with a track record of driving business growth, in a fast-paced, collaborative, team-oriented environment is necessary.
• Experience with CRM, Loyalty, Digital Commerce and Third-Party Delivery, ideal.
• Outstanding project management skills with attention to detail.
• Experience managing and developing direct reports.
• Strong organizational and communication skills, with a positive, flexible, can-do attitude.
• Strategic thinking and leadership.
• Technical Proficiencies: Software (Microsoft Office Suite programs: Word, Excel, PowerPoint, Outlook)
• Excellent commercial acumen.
• Experience analyzing and reporting on marketing programs.
• Enjoys working in a fast-paced environment
• Fluency in English and German language, written and oral, is required.

What benefits will I receive?

• Competitive paid time off to rest, reset, and recharge
• Reimbursements of various insurance plans
• Performance based rewards and recognition - results truly matter here
• Paid company holidays
• Ongoing learning opportunities, training programs, and tools to support continuous growth
• Office activities, team events, and celebrations that foster connection, collaboration, and energy at work

Subway uses technology-assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job-related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.